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Progressive group targets GOP tax law in new Nevada ad campaign

Updated 6:18 AM ET, Tue May 15, 2018

(CNN) - A progressive group is going after the Republican-backed tax law with a new, six-figure ad campaign in Nevada, a key state in the 2018 midterm elections.

The Tax March, a nonprofit group affiliated with the "Not One Penny" progressive coalition, says they will spend around $500,000 on the ad campaign in the Las Vegas media market.

The new spot, "Rigged," features a pair of children playing the popular "claw" arcade game and struggling to pick up any cash from the machine. Next, a wealthy-looking man plays and wins easily, walking away with a bag full of money.

"Boondoggle. Unfair. A tax cut for the rich. That's what they're calling the new tax plan out of Washington. 83% of the benefits go to the richest 1%," a narrator says. "It adds $1.9 trillion to our national debt, which may force cuts to Medicare and Social Security. A tax plan for the rich. We pay the price."

IRS rules prevent the group from intervening directly or indirectly in political campaigns on behalf of (or in opposition to) specific candidates.

But several key federal races are taking shape in Nevada. Sen. Dean Heller is the most vulnerable incumbent Republican senator in the fall, and there are competitive open House races in the state's 3rd and 4th congressional districts.

The Nevada spending tracks with the Not One Penny coalition's stated goal of spending up to $5 million this cycle. The group made a similar expenditure in Arizona, hitting the tax law in the Phoenix media market in the midst of a competitive special election in the state's 8th District last month. The group also released two digital ads hitting the tax law tied to two Republican candidates, Reps. Brian Fitzpatrick in Pennsylvania and Tom MacArthur in New Jersey.


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